Festive Couture Floral and sharing on social media
Festive Couture Floral and sharing on social media goes hand in hand.
Anyone with a smartphone can tell you how easy it is to snap a picture and share it with the rest of the world. In a few seconds we can give our friends and family insight into our perspective with words, emoticons or images from our day. Platforms such as Facebook, Twitter, Instagram, Yelp, Foursquare and many others make it so easy. With the ease of sharing, sometimes we share before we realize how it may affect others around us.
Following events, it’s the Festive routine to do a recap of the event. Our team keeps personal notes and together we make a checklist of items we can improve on. The list is endless. We might discuss how to improve our customer experience, how to better load into a venue or how to give our design a bigger impact.
Recently we had a guest of the bride reveal of an event before the bride was able to get her first look. Hours before the reveal, this guest checked into the hotel which was also the ceremony and reception venue. We're sure she didn't mean to reveal too early. As stated, the guest was staying in the venue and came down to slip into the room that was being prepared. The room was not perfect or in place for the big reveal. This guest then began taking pictures and posting them on various social media platforms.
An upset bride went to the planner on how she might handle that guests have seen the prepared room before anyone had arrived. Unfortunately, there was not much that could be done.
The event was flawless. It was a perfect evening. Other than a sample of the reveal slipping out, everyone was blown away with the evening. In the end it was already forgotten before the evening ended. However, some might have more of a difficult time if larger damage had been done.
The reveal is such an important moment. There is such a monumental difference between ‘preparation’ time and ‘go’ time. During ‘go’ time or ‘reveal’ time, everything is perfect. The room is spotless, staff is uniformed, lighting has been adjusted to the ‘romantic’ setting, candles are lit, flowers are in full bloom, tables are set and the list goes on. A combination of all of these things really make that moment special for hosts and guests of the event.
Many times we are unable to control how some may approach this situation. Looking back, you never know who might spoil the reveal. It could be a guest, family member, coordinator, delivery person, caterer, photographer, venue staff, baker, videographer, chef, lighting tech, band member, the possibilities are endless. Industry professionals typically have a procedure in place to prevent this. Festive employees are not allowed to take pictures of an event unless they are directed to by the project manager. Unfortunately, we’re not able to always control everyone.
With that said, please consider the timing of the moments you may be sharing on social media. It’s exciting to be a part of a big day, but be sure to think of how your excitement might affect others.
Have a great week,